What we do
We Create and Deliver value
Who we are
Add Value Consultancy (AVC) is an independent UK-headquartered firm with a strong regional presence in Dubai and Abu Dhabi. Founded with a passion for delivering impactful, value-driven solutions, we provide focused advisory and technical services across a diverse range of sectors—including oil and gas, petrochemicals, refining, green energy, pharmaceutical, fertilisation, earth and water resource industries, and the public sector.
For over five years, AVC has been a trusted partner to major industrial groups, EPCM firms, government departments, and public sector organisations. Our clients span the globe and rely on our expertise to navigate complexity, drive innovation, and achieve sustainable growth.
At the core of our identity is a commitment to creating and delivering measurable value. We envision AVC as the trusted partner of choice for organisations seeking intelligent, sustainable, and forward-looking solutions.
Our Purpose & Mission
At Add Value Consultancy (AVC), our purpose is to create lasting impact by helping organisations unlock performance, embrace innovation, and achieve sustainable growth. We exist to bridge the gap between traditional engineering excellence and cutting-edge digital solutions, empowering our clients to thrive in an increasingly complex and competitive world.
Empower performance
through robust asset management solutions that optimise operations, manage risks, and control costs across the asset lifecycle.
Lead digital transformation
by delivering bespoke, AI-enabled services that are tailored to real-world challenges and integrated with operational realities.
Foster sustainable growth
through strategic management consulting that aligns business goals with global trends, regulatory expectations, and ESG ambitions.
Inspire trust and long-term partnership
by delivering consistent value, measurable outcomes, and forward-thinking solutions across global markets.
Driven by innovation and grounded in experience, we aim to be the partner of choice for those who seek meaningful change and measurable results.
What We Do
At AVC, we empower organisations to thrive in complex and evolving environments through specialised services across three strategic pillars. Whether enhancing asset performance, driving digital transformation, or enabling organisational excellence, our solutions are designed to deliver measurable value and long-term impact.
Technical and Engineering Solutions
AVC delivers expert-led technical solutions that maximise asset value and operational efficiency across critical industries —including oil and gas, petrochemicals, power generation, and pharmaceuticals. Drawing on cross-sector expertise, we tailor our services to each client’s context, supporting both operational integrity and sustainable growth.
- Asset Integrity Solutions – ensuring safety, compliance, and lifecycle performance.
- Maintenance & Reliability Solutions – optimising maintenance strategies and improving asset availability.
AI & Digital Transformation Solutions
AVC helps organisations turn data into a strategic asset. We design and implement bespoke AI-enabled services that enhance sustainability, improve decision-making, and accelerate the journey to net-zero. Our digital solutions are not just about technology—they’re built to deliver real-world impact across business and operational layers.
- AI-enabled sustainability and carbon footprint optimisation
- Intelligent monitoring, predictive analytics, and decision support
Management Consulting
We support clients in achieving transformational impact through practical, results-focused consultancy. Our approach combines strategic insight with executional excellence, ensuring that change initiatives are not only well-designed but also successfully implemented.
- Organisational Development – aligning structure, culture, and capability with strategic goals
- Business Process Optimisation – streamlining operations to boost efficiency and service quality
Our Value Proposition
At AVC, we offer a distinctive blend of deep industry expertise, AI-powered innovation, and entrepreneurial thinking. Our value lies not only in what we do—but in how we do it.
Our team brings hands-on experience from global leaders such as Lloyd’s Register, BP, Shell, DNV, McKinsey, BCG, and Solomon. This depth of expertise enables us to deliver world-class solutions grounded in industry realities and international best practices.
We turn operational challenges into opportunities. Our bespoke AI solutions are designed to drive efficiency, unlock new revenue streams, and create lasting competitive advantage—all while aligning with sustainability and digital transformation goals.
AVC combines the discipline of corporate consulting with the speed and flexibility of a start-up. We work closely with clients, adapt quickly to evolving needs, and go the extra mile to deliver high-impact, customised solutions.
We help clients escape the red ocean of competition by identifying and seizing untapped market opportunities. Our strategic mindset enables organisations to differentiate, grow, and lead in uncontested spaces.
With a strong international presence and extensive cross-sector networks, AVC connects clients to new geographies, partners, and investment opportunities—enabling expansion beyond borders.
At AVC, we proudly serve a diverse client base spanning industries, geographies, and organisational types. From public institutions to global industrial leaders, our clients trust us to deliver tailored solutions that solve real-world challenges and unlock measurable value.
Who We Serve
- Government entities and public sector organisations
- Energy companies across oil & gas, power, and renewables
- Industrial firms in petrochemicals, manufacturing, and pharmaceuticals
- Organisations pursuing digital transformation and AI adoption
- EPCM firms seeking technical and advisory partnerships
- Sustainability-driven businesses and ESG-focused investors
Where We Operate
AVC operates across the EMEA region with strategic reach into:
- Headquarter at London
- Middle East & GCC – UAE, Saudi Arabia, Qatar, Oman
- Europe – United Kingdom, Central and Eastern Europe
- Africa – North and West Africa through JV-led expansion
Our global footprint, supported by joint ventures and strategic alliances, allows us to deliver both local insight and international perspective.
Our Team
At AVC, our strength lies in the calibre and diversity of our people. We are a team of seasoned consultants, engineers, data scientists, and industry advisors united by a shared mission: to deliver high-impact solutions that drive performance, sustainability, and innovation.
Our professionals bring decades of experience from global leaders such as Lloyd’s Register, BP, Shell, DNV, McKinsey, BCG, and Solomon. This corporate depth is paired with entrepreneurial agility, enabling us to act swiftly, think creatively, and tailor solutions to each client’s unique context.
From asset integrity specialists and AI developers to transformation strategists and HSE consultants, our team works collaboratively across disciplines and geographies to ensure every project is delivered with precision, integrity, and measurable value.
We don’t just advise — we partner, challenge, and co-create alongside our clients to shape a better, smarter, and more sustainable future.
Hossam Aboegla
Executive Director
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Mohamed Elmeslemany
Operations Director
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Anna Starikova
Finance Director
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Hassan Fahim
Business Director
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Chandramouli
Technology Director
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Aiman Ali
Asset Integrity Manager
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Dr. Harry Moss
Sr Principal Consultant
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Donald Campbell-Brown
Sr Principal Consultant
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Shebin Haque
Business Development Manager
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Pedro Goncalves
Principal Consultant
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Zakarya Alshareef
Principal Consultant
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Karim Tohamy
Lead Consultant
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Dr. David Ifezue
Principal Consultant
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Nigel Taylor
Sr. Principal Consultant
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Steven Burchell
Sr. Principal Consultant
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Chris Hilton
Sr. Principal Consultant
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Janice Henderson
Sr. Principal Consultant
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John Couves
Sr. Principal Consultant
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Brian Cavan
Sr. Principal Consultant
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Dotimi Egbuson
Lead Consultant
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Garry Baxter
Principal Consultant
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Martin Scott
Principal Consultant
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Steve Ballantyne
Lead Consultant
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Adam Lea-Bischinger
Lead Consultant
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Dr. Mustafa Hashim
Senior Consultant
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BINOY PADMANABHAN
Senior Consultant
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Al AMEEN BASHEER
Engineer
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Angel Varghese
Business Support Specialist
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Dr. Ihab Fouad
Sr. Principal Consultant
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Jeff McQueen
Sr. Principal Consultant
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Muhammad Siam
Principal Consultant
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Commitment to Sustainability & Innovation
At AVC, sustainability and innovation are not parallel tracks—they are deeply interconnected foundations of everything we do. We are committed to helping clients create long-term value while advancing environmental, social, and governance (ESG) goals through intelligent, responsible solutions.
Driving ESG Alignment
We embed ESG principles into our service delivery—from asset integrity and HSE studies to strategic advisory and AI solutions. Our work helps organisations reduce carbon emissions, improve environmental performance, and meet regulatory and stakeholder expectations for sustainability.
Responsible Innovation
AVC champions the ethical development and application of AI. We design AI-powered solutions that are transparent, inclusive, and aligned with responsible technology frameworks. Our approach ensures that digital transformation strengthens—not compromises—organisational integrity and societal trust.
Innovation with Purpose
We invest in innovation that creates meaningful impact—whether through predictive analytics, digital twins, or sustainable infrastructure planning. By combining technical expertise with emerging technologies, we help clients solve today’s problems while building resilience for the future.